New York Series - Eataly la Birreria

http://www.eataly.com/birreria/

Throughout our trip to New York I have had a pretty tight reign on the restaurants that SC and I have visited, but SC took the reigns for a while when she directed us to Eataly and in particular la Birreria.  Eataly is an institution in Manhattan and it first came to our attention when we were watching an Anthony Bourdain show called The Layover.  Its a show about what you can do in a city if you are just there for a 24 hour layover, it's pretty cool and shows you what sort of great things you can get up to in just 24 hours if you know the good stuff about a city.

Eataly is a pretty cool concept that is essentially a market place and dining area combined and they have a bit of a motto "We cook what we sell, and we sell what we cook".  It's a place where you can go to shop, taste and savour the high quality traditional Italian food products and beverages, along with local produce and artisanal products.  The concept was originally created in Italy by Oscar Farinetti, when the first Eataly went live in 2007 in Turin.  There are now Eataly markets throughout Italy and the concept has made a successful transition to New York.

It's also helped that there are some heavy hitters involved in the concept in New York, with US super chef Mario Batali and his partners from the B&B hospitality group Joe and Linda Bastianich.  The team have a string of successful and well loved restaurants throughout the US, so it was no surprise when they became involved in Eataly and helped drive its success in New York.