If there is a way to catch people's attention, Ribs and Burgers certainly figured out how to do it. The offer of one free hamburger a week for a whole year for the first 100 customers certainly got my attention, and that of my blogger buddies too. Given that the offer was mid week, there was never any chance of me winning the prize but I hear that the queue on the opening was complete madness. I guess I could have called in sick but that would have been irresponsible!
Even though I couldn't get in and wait in the queue for free burgers, the fact that a new burger joint had opened up in Brisbane was always going to pique my interest. Of course, it wasn't long before I made my way to James Street to check it out.
I've always liked hamburgers, lets face it, they are the food of champions but it wasn't until I went to New York last year that I really got a taste for the traditional American (Gringo) fast food (see post here). Ever since then I've been on a crusade to find Brisbane's best burger and I've had some beauties but the standard against which I've been measuring my burgers is Howzat Burgers in the CBD (see post here). In fact, since I tasted my first Howzat Burger, I've pretty much eaten it every week!
Ribs and Burgers first opened in Sydney's Neutral Bay in 2011 and since that auspicious date has gone on to open another nine burger joints, Brisbane being the most recent. The latest in a series of burger joints to open up in Brisbane, Ribs and Burgers aim to be different by considering themselves a boutique casual dining restaurant instead of a chain restaurant. In doing so, they plan not to saturate the market with heaps of franchises, but choose select locations that increase the value of the brand.