There are so many new restaurants opening in Hong Kong that it's hard to keep up. Sure, I have my regular sources of information to keep abreast of the changes, but it's nearly impossible to track them all. I didn't have any such problems with recently opened Tartine, I'd been keeping a close eye on it's development each night on my walk home. I love watching restaurants go from empty spaces to fully fledged establishments, mainly because I know that soon enough I'll be trying them out for myself!
That I was going to check out Tartine was a foregone conclusion, not just because it looked quite different from everything else around SoHo, but because of the involvement of Michelin-starrred Philippe Orrico, the man behind On Dining (see post here) and Upper Modern Bistro (see post here). Orrico is noted as consulting chef, which I assume is just helping with the menu and attributing his name to help the restaurant along, never the less, it got my attention.
Just in case you didn't know, a tartine is a fancy French toasted sandwich and Tartine has combined the humble toasty and spruced them up with high quality ingredients and a farm-to-table philosophy.
We'd planned to hit up Tartine on the way home from work one night and figured that as a brand new restaurant, we'd not need to make a booking. It was a solid plan, especially since we'd walked by a few times since opening and not seen a soul inside so far. It was also flawed, unbeknownst to our morning plans, Tartine had gone on an advertising blitz with an article in just about every food publication available in Hong Kong!